Lollar has debuted its new Blademaster pickup.
Designed to be a replacement for traditional Jazzmaster-style pickups, the Blademaster is built to be fatter, hotter and have improved string balance.
It features alnico bar magnets and an extra-long nickel plated steel blade pole piece that extends beyond the width of the strings, which - according to Lollar - gives the pickup a more balanced string response and coverage.
Vintage style pushback lead wires and an RWRP bridge - for hum-cancelling operation in the middle position - also come standard.
The Lollar Blademaster pickup is available now - with parchment, white, black or cream covers - for $145.
For more info on the pickup, stop by lollarguitars.com.