Read this sneak peek telling the story of “3 O'Clock Blues” – the song that launched the great man’s career.
Video Lush Rickenbacker arpeggios and a viciously tortured Telecaster juxtapose in this era-defining classic.
Adorned with a hand-painted Jeep logo on the back, the guitar is built with old growth reclaimed pine sourced from Detroit's historic Packard auto plant.
The two brands have reaffirmed their partnership by way of the B.B. King Legacy Initiative, which will bring new signature guitars, a biopic and more.
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