Gibson Reportedly Sends Cease and Desist to Kiesel Over Ultra V Design

The company also allegedly received a cease and desist over its CS6 California Single model.
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One of the biggest stories in the guitar industry last year was Gibson's high-profile lawsuit against Dean for trademark infringement. Though the results of the lawsuit - and Dean's countersuit - are still pending, Gibson is now reportedly pursuing a case against another big-name guitar brand, Kiesel.

In a video published to Kiesel's Instagram channel, the company's Vice-President, Jeff Kiesel, revealed that the company had recently received a cease-and-desist letter from Gibson over Kiesel’s Ultra-V model, and its alleged similarities to Gibson's Flying V.

“Their trademark was fulfilled in 1995, our model came out [under the Carvin name] in 1986,” Kiesel said. 

“I named the Ultra V, so I think it was about ’86 when it came out - I was seven years old, so it’s a really special model to me.

“To have those bozos try to tell us we can’t make it any more when it looks literally nothing like it - I mean, come on guys, look at the pointed body, look at the bevel on it: does that look anything like their V?”

Kiesel elaborated on the letter in an interview with The Guitologist, where he mentioned that Gibson has also issued a cease and desist over the company’s CS6 California Single, which was released in 2006.

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The CS6 California Single was launched following PRS' victory in the landmark 2005 PRS vs Gibson case, a legal battle that was launched over PRS' Les Paul-esque Singlecut model.

Of the company's next moves, Kiesel said “We have to give a letter back to them, but we’ll let them know that, ‘Hey, if you need to go ahead and sue us, that’s okay.'

“It’s not a battle they’re going to win, and we’re not gonna back down. Because, at the end of the day, we have logic and facts behind us; they have nothing.”

Guitar Player has reached out to Gibson for comment.

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