Zemaitis USA Brings “Art with Strings” to Life at 2017 NAMM Show

The pioneer of hand-crafted guitars will give four artists the chance to design guitars to be featured in an art gallery–style exhibit
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Zemaitis Guitars will give four artists the opportunity to design guitars that will be featured at NAMM this January.

From the company:

Favored by players such as Ronnie Wood, Eric Clapton, George Harrison and Keith Richards, Zemaitis’ revolutionary "Metal Front" design, custom pickups, elaborate mosaic finishes and superior construction will be on full display at NAMM 2017 in a second-floor suite alongside brands like PRS, ESP, Schecter and Taylor.

The pioneer of hand-crafted guitars will give four artists the opportunity to design guitars to be featured within an art gallery–style exhibit. Artists Rodrigo Tovar, Tony Mash and Armen Buchaklan will create new etching designs that will complement the existing line of unmistakable Zemaitis “Metal Fronts.” In a new twist, guitar artist Ron Williams of RONZWORLD Guitars has also been tapped to come up with unique, all-hand-painted designs that will be featured on the Zemaitis “Z Series” guitars.

“I’ve been a fan of Zemaitis for quite some time and I'm honored to be chosen to represent them at the NAMM show,” Williams says. “Their unique approach in combining art with a quality instrument is something that really resonates with me and my brand. Im looking forward to putting some cool art on these awesome guitars.”

“We are very excited and blessed to partner with these amazing artists for the NAMM show,” says Greg Auger, marketing manager for Kanda Shokai USA. “We carefully selected artists who have a very unique and vibrant style that will really stun an audience as well as resonate well with our brand image.”

Zemaitis Guitars is based in Tokyo, Japan. The company's guitars are based on designs by the Lithuanian luthier Tony Zemaitis, who retired in 2000. Before his death in 2002, Zemaitis began working with Kanda Shokai to preserve the brand in a way that could satisfy his original vision, bring his designs to a more diverse audience and to continue innovating into the future. Working closely with both Tony and later his family along with Tony’s original gun engraver Danny O'Brien, Kanda Shokai continues Zemaitis’ production of both electric and acoustic guitars.

Zemaitis Guitars opened a location in Corona, California in 2016 to handle all distribution for the United States, Canada, and Mexico. Danny O'Brien continues to enhance the visual aspect of the guitars with his unique style and engraving skills. Zemaitis designs include intricately engraved metal tops, elaborate pearl inlay work, complete mosaic pearl and abalone tops that round out a stunning line up of instruments.

For more information, visit ZemaitisGuitar.com.

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