D'Addario has just launched Players Circle, a customer rewards program that lets players earn points on purchased items.
The process is simple: Players sign up online, enter the serial numbers from their purchased packaging, and are rewarded with redeemable points. Other ways to earn points include getting others to sign up and sharing content on social media.
Points are redeemable for accessories and gear, including many different lines of D'Addario strings for electric, acoustic, classical and bass guitar. This enables players to sample different styles of their choosing. Shipping and handling costs are included in the point redemption. D'Addario plans to launch similar rewards programs for their accessories, woodwinds, percussion and orchestral brands in the future.
Upon signup, rewards program members are also automatically entered to win large-scale prizes, such as guitars, effect pedals, accessories and digital exclusives.
Players Circle is currently open to US-residents only with plans to expand the program globally.
D'Addario is the world's largest maker of musical instrument accessories. The Players Circle is the only program of its kind in the musical instrument industry and is the digital evolution of a project originally conceived in the Nineties by Jim D'Addario, CEO of D'Addario & Company.
For more information, visit the Players Circle website.