Though Martin is known largely for its tradition of stoic, immaculately-built traditional acoustics, the company does have a taste for the unusual.
Some of its one-off custom acoustics, in particular, (remember the Brexit D-16? or the Rock the Vote David Crosby D-16E?) have turned heads with their decidedly loud, almost mural-esque finishes. Now, Martin guitars has unveiled its latest custom instrument in that vein, the 00L Earth model.
Designed by artist and frequent Martin collaborator Robert Goetzl, the guitar was inspired by climate activist Greta Thunberg, and her School Strike for Climate movement.
“When I first heard this eloquent young woman, Greta Thunberg, speak so passionately about climate change, I was immediately inspired and thought, why not design a guitar with a visual element as a tool to promote the message ‘Save the Earth,’” Goetzl said in a statement.
“Perhaps this is a way to help raise awareness of resource sustainability and our society’s failure to take action against the global crisis that this troubled planet is facing.”
100 percent FSC-certified and plastic-free – a first for a Martin – the 00L Earth model features an illustration of the Earth, sun, and stars.
“I respect working for a company that takes environmental issues seriously," said Martin Lead Instrument Designer Tim Teel.
“This project illustrates the importance of our planet and is depicted in this amazing graphic by Robert Goetzl. By using responsibly harvested materials, we will ensure the next generation of musicians and luthiers will have great tonewoods to choose from when designing, building, and playing stringed instruments of the future.”
The Martin 00L Earth guitar is available now for $2,249.
For more info on the guitar, stop by martinguitar.com.
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Jackson is an Associate Editor at GuitarWorld.com and GuitarPlayer.com. He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player. Elsewhere, his album reviews and essays have appeared in Louder and Unrecorded. Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.