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Watch the Rolling Stones’ Historical ‘Ed Sullivan Show’ Debut Appearance in Color

Keith Richards with his 1959 Gibson Les Paul Standard on the set of music programme 'Ready Steady Go!' in London, mid-'60s
Keith Richards with his 1959 Gibson Les Paul Standard on the set of music programme 'Ready Steady Go!' in London, mid '60s (Image credit: TV Times via Getty Images)

On this day, in 1964, the Rolling Stones made their historical debut on The Ed Sullivan Show. The band kicked off their appearance on live national television to rapturous applause with a rendition of Chuck Berry’s 1958 “Johnny B. Goode” single B-side, “Around and Around.” 

Later in the show, the Stones performed the Jerry Ragovoy aka Norman Meade-penned “Time Is On My Side.”

The Rolling Stones’ “Time Is On My Side” single was already creeping up the Billboard Hot 100 charts by the time the band appeared. It eventually peaked at number 6 the following month. 

It was the Stones' first hit on American soil as the British Invasion got underway following the Beatles’ record-breaking appearance on The Ed Sullivan Show earlier in February that year (when an estimated 73 million Americans tuned in to watch!)

Mick Jagger, left, Keith Richards, center, and Charlie Watts perform on 'The Ed Sullivan Show', October 25, 1964

(L-R): Mick Jagger, Keith Richards, and Charlie Watts perform the song "Around and Around" on The Ed Sullivan Show, October 25, 1964. Richards is using his Bigsby-equipped 1959 Gibson Les Paul Standard. (Image credit: CBS via Getty Images)

The Rolling Stones’ appearance is also notable for Keith Richards’ use of a 1959 Gibson Les Paul Standard. According to Gibson’s Head of Product Development, Mat Koehler, this was “the shot heard around the world,” that eventually brought the now iconic ‘Burst to the fore of the electric guitar world.

GP spoke to Richard Henry, a UK-based guitar dealer who has traded numerous ‘Bursts over the years, including the famous ‘Greeny’ Les Paul Standard. Now owned by Metallica’s Kirk Hammett the same guitar once belonged to guitar heroes Peter Green and Gary Moore.

He has also crossed paths with the infamous ‘Keith ‘Burst’ – a guitar that has passed through the hands of many a guitar legend over the decades…

Guitar dealer Richard Henry holding the 1959 Gibson Les Paul Standard owned by Keith Richards known as the Keith 'Burst

Guitar dealer Richard Henry in 2006 holding the 1959 Gibson Les Paul Standard owned by Keith Richards known as the Keith 'Burst. (Image credit: Richard Henry)

Speaking of Richards’ old axe Henry told us: “The previous owner was a guy called John Bowen, who traded it in at Selmers [music store in London]. Keith bought it from there and famously used it on The Ed Sullivan Show in ’64.

“Later [in 1966] Clapton used it at the Windsor Jazz and Blues Festival. Jimmy Page also used it in the studio. Ian Stewart, the Stones’ Road Manager, sold it to Mick Taylor who used it with the Bluesbreakers. Taylor brought it back into the Stones’ camp when he joined the band. There’s footage of him playing it at Hyde Park [in 1969.]

Mick Taylor performs using the Keith 'Burstwith John Mayall's Bluesbreakers, 1967

Mick Taylor performs using the Keith 'Burst with John Mayall's Bluesbreakers in 1967.  (Image credit: Michael Putland/Getty Images)

The rumors are it either got stolen at the Marquee [Club in London], or it got stolen in France at Villa Nellcôte. It then eventually ended up in the hands of Cosmo Verrico from the Heavy Metal Kids. He had it for a short while and then sold it to [UFO and Whitesnake guitarist] Bernie Marsden.

“Bernie had it for about a week and flipped it. Later it went to a guy called Mike Jopp who owned it for many years. Dave Brewis at Rock Stars Guitars sold it for Mike to an American investor. I think it currently resides in a private collection in New York.

Keith Richards of rock group The Rolling Stones plays a Gibson Les Paul guitar with Bigsby Vibrato on the set of the ABC Television pop music television show Thank Your Lucky Stars at Alpha Television Studios in Birmingham, England on 21st March 1965

Keith Richards performs with his '59 'Burst on the set of the pop music television show Thank Your Lucky Stars in Birmingham, England, 1965. (Image credit: David Redfern/Redferns)

“Someone asked me what I thought was the most historically important ‘Burst. I said it’s not Jimmy Page’s. It’s not Peter Green’s [Greeny]. It’s not Mike Bloomfield’s. It’s not Eric Clapton’s. And it’s not Jeff Beck’s. It’s Keith Richards’ because he was the first pop star to use a ‘Burst.”

Rod Brakes

Rod Brakes is a music writer with an expertise in all things guitar-related. Having spent many years at the coalface as a guitar dealer and tech, Rod's more recent work as a journalist covering artists, industry pros, and gear includes writing hundreds of articles and features for the likes of Guitarist magazine, MusicRadar, and Guitar World, as well as contributions for specialist books and blogs. He is also a lifelong musician.