Perhaps the most notable of these numerous new instruments are Fender's Suona Collection models – a trio of smart-looking, US-built Thinlines.
The three models – a Stratocaster, Telecaster, and Jazz Bass – share a number of striking features: ash bodies with Italian spruce tops, C-profile roasted maple necks with inlay-less, 7.25”-9.5” compound radius ebony fingerboards, Violin Burst finishes, black pickguards, and color-matched headstocks sporting a gold Fender logo.
Sounds on the Suona Telecaster come by way of Custom Shop Twisted Tele and custom-designed Suona Tele pickups, which can be tweaked by master volume and tone knobs, and a three-way pickup switch.
It's classic vibes all around on the hardware front, with vintage-style tuners and a vintage-style three-saddle bridge leading the charge.
The Suona Stratocaster, meanwhile, features a custom Suona bridge pickup and Custom Shop ‘69 single-coils in the neck and middle.
Said pickups are at the mercy of a typical Strat control setup – two tone knobs and a volume control, with a five-way blade pickup switch for toggling. Hardware on the Strat is also classic-minded, and is highlighted by a vintage-style synchronized tremolo.
Rounding out the trio is a Jazz Bass outfitted with a pair of custom-designed Suona Jazz Bass pickups, adjustable via a tone control and two volume knobs. Hardware, in turn, is led off by a HiMass Vintage bridge.
The Fender Suona Stratocaster, Telecaster, and Jazz Bass models are all available now. The Strat and Tele are priced at $2,999, while the Jazz Bass rings up at $3,099.
For more info on the models, visit fender.com.
Get The Pick Newsletter
All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!
Jackson is an Associate Editor at GuitarWorld.com and GuitarPlayer.com. He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player. Elsewhere, his album reviews and essays have appeared in Louder and Unrecorded. Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.
“What we all used to dream a guitar shop should be”: Gibson opens new Gibson Garage London flagship store in star-studded fashion, unveils new Jimmy Page signature 1971 EDS-1275 double-neck guitar
“I thought I'd mastered the 7-string after a week of sitting and practicing... then I went to a Korn rehearsal and stood up – My whole week of practicing sitting down was for nothing”: Brian Welch on his 7-string journey, and his unusual playing posture