“We were the first heavy metal band.” Roger Daltrey claims the Who invented metal before Black Sabbath

Portrait of the Who, taken in 1968. (from left) Roger Daltrey, Keith Moon, Pete Townshend and John Entwistle
The Who in 1968. (from left) Roger Daltrey, Keith Moon, Pete Townshend and John Entwistle. (Image credit: King Collection/Avalon/Getty Images)

The Who’s Roger Daltrey says his band invented heavy metal — and he believes the evidence is already on the record.

Most fans credit Tony Iommi and Black Sabbath with creating heavy metal in the late 1960s, forging a darker and heavier sound in industrial Birmingham after Iommi abandoned the Stratocaster-style guitar he nearly launched the band with.

But others have long argued they helped lay the groundwork. Paul McCartney famously tried to “dirty up” rock music with the Beatles’ “Helter Skelter,” while Blue Cheer turned Eddie Cochran’s “Summertime Blues” into one of proto-metal’s defining early statements.

Pete Townshend of The Who smashes a Fender Telecaster guitar into the speaker cab of his amplifier during a concert at the Oberrheinhalle, Offenburg, Germany, 17th April 1967.

Pete Townshend’s use of feedback and gear destruction introduced a darker element into rock that Daltrey believes paved the way for heavy metal. (Image credit: Getty Images)

Daltrey’s argument, however, has less to do with specific songs than with the Who’s sheer volume, aggression, and use of feedback at a time when few bands were operating at that intensity.

All the guitar smashing that Jimi Hendrix became famous for, in his style, was basically copied from Pete Townshend.”

— Roger Daltrey

“We were just different than everybody else,” Daltrey tells Rolling Stone. “Americans don’t really know the Who from the early ’60s, but as the drummer of Deep Purple [Ian Paice] said recently in a magazine, ‘The Who started it all.’ We were the first heavy metal band.”

For proof, Daltrey points to Pete Townshend’s pioneering use of Marshall amplification and the destructive stage theatrics that later became synonymous with hard rock.

“Jim Marshall invented the 4×12, 100-watt stack for Pete Townshend,” Daltrey said. “All the guitar smashing that Jimi Hendrix became famous for, in his style, was basically copied from Pete Townshend.”

In truth, Ronnie Wood laid the groundwork for the 4x12 stack, but there’s some truth to Daltrey’s claim. Townshend’s quest for ever-louder stage volume helped push amplifier design into new territory, laying groundwork for the massive guitar tones that would later define hard rock and metal. The Who’s confrontational performances and instrument destruction also established a blueprint for the genre’s rebellious spirit.

The cover of a vinyl edition of the Who's 1967 album The Who Sell Out

The Who Sell Out was the group’s third album and its first to explore a thematic approach. (Image credit: Alamy)

Daltrey even argues that albums like The Who Sell Out and Tommy helped elevate rock into something more ambitious and theatrical.

“We elevated rock to be maybe up its own ass in a way, you could say it,” he said.

We elevated rock to be maybe up its own ass in a way, you could say it.”

— Roger Daltrey

Whether that makes the Who the inventors of heavy metal is another question entirely.

While the band undeniably influenced rock’s volume, attitude, and presentation, many fans still view Sabbath as the group that fully established metal as a distinct musical language. Iommi’s downtuned riffs, ominous songwriting, and industrial heaviness created a sound that countless bands would follow.

Other musicians have also staked their own claims. Jeff Beck and Jimmy Page both argued that the guitar riff in “Beck's Bolero” was among heavy metal’s earliest defining moments — although they never agreed on who actually wrote it.

Tony Iommi of Black Sabbath performs on stage at Hammersmith Odeon, London, January 1976

Tony Iommi performs with Black Sabbath at London’s Hammersmith Odeon, January 1976. (Image credit: Getty Images)

Ultimately, the strongest argument for Sabbath may be the reaction the band provoked.

“When Sabbath first played in the USA, people were frightened of us,” Iommi once told Classic Rock. “They thought we’d turn them into a frog! It was very peculiar. They were frightened to death!”

That sense of menace and shock became central to heavy metal’s identity — and it’s a large part of why many fans still place Sabbath on the throne, even if the Who helped build the stage beneath it.

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A freelance writer with a penchant for music that gets weird, Phil is a regular contributor to ProgGuitar World, and Total Guitar magazines and is especially keen on shining a light on unknown artists. Outside of the journalism realm, you can find him writing angular riffs in progressive metal band, Prognosis, in which he slings an 8-string Strandberg Boden Original, churning that low string through a variety of tunings. He's also a published author and is currently penning his debut novel which chucks fantasy, mythology and humanity into a great big melting pot.