Guitar Aficionado

Gentleman Jack Presents Thursday Nite Live At John Varvatos

Image placeholder title

June 7, 2012 | Varvatos 315 Bowery, New York City 

As part of the John Varvatos Thursday Nite Live concert series, the Premier Builders Guild -- a team of boutique guitar and amplifier master builders — hosted a performance by the Brothers at the John Varvatos 315 Bowery boutique, formerly the famed CBGB nightclub.

The event featured the unveiling of nine custom guitars designed by master luthiers from the Premier Builders Guild, including two guitars custom painted by leading contemporary artist Jeff Schaller and one guitar custom painted by Tor Caracappa, Varvatos’ head of Visual. The guitars will remain on display at the boutique for several months and will be sold exclusively through, a leading online destination for the rock and roll lifestyle., Varvatos Thursday Nite Live's official partner, provided all cockails for the evening, including these custom Gentleman Jack cocktails created by lead bartender & beverage consultant Willy Shine:

Gentleman Bowery (The GB in CBGB)

2 oz Gentleman Jack
3/4 oz Fresh lemon juice
1/2 oz Simple syrup
1/4 oz EO pomegranate grenadine
1/4 oz Orange juice
Garnish: Lemon half wheel
Glass: Rocks

Gentleman's Press 

2 oz Gentleman Jack
Ginger beer
Lime wedge
Build in glass

For more custom cocktail recipes and all things drinks, visit &

[imagebrowser id="84"]

For more information on the guitars pictured above, or to purchase, please visit or Premier Builders Guild.