Cesar Gueikian Slash Called Him the “Most Passionate Gibson Guitar Enthusiast” While Tony Iommi Said He Transformed the Company: Cesar Gueikian Is Appointed President and CEO of Gibson Brands Self-confessed “guitar nerd” Cesar Gueikian says he is “honored and humbled to take on the permanent CEO role” The Extraordinary Les Paul Lineage of Peter Green, Gary Moore and Kirk Hammett The torch of 'Greeny' has been handed to guitar luminaries since 1959. “It’s About Celebrating People’s Skills, Experience and Depth of Knowledge”: Cesar Gueikian on Gibson’s Groundbreaking Master Artisan Collection The iconic firm’s brand president discusses their new Leo Scala Super ‘58 Flying V guitars. Latest Cesar Gueikian The Story of "Gemini," the Older Sibling of the Legendary "Greeny" Les Paul By Jackson Maxwell published 12 January 22 Gibson's Cesar Gueikian unknowingly acquired the 'Burst made directly before Greeny, and learned about the two Les Pauls' connection while on the phone with Greeny's owner, Metallica's Kirk Hammett. Get The Pick NewsletterAll the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Martin and Reverb unite for an exclusive non-cutaway Grand Performance acoustic2Matteo Mancuso pays homage to his hero, Paul Gilbert, with new track, Paul Position 3Joe Satriani’s custom Eddie Van Halen-flavored 3rd Power amp is now available as a plugin – with real amps on the way 4David Gilmour explains his preference for vintage guitars, and demos his 1945 Martin D-185Tributes pour in for “champion of the blues” John Mayall
The Story of "Gemini," the Older Sibling of the Legendary "Greeny" Les Paul By Jackson Maxwell published 12 January 22 Gibson's Cesar Gueikian unknowingly acquired the 'Burst made directly before Greeny, and learned about the two Les Pauls' connection while on the phone with Greeny's owner, Metallica's Kirk Hammett.