Ichika Nito is a modern-day guitarist success story. After making a name for himself on YouTube – where he posted quirky quick clips of himself playing guitar solos on one-string, and meme-like clips, including one titled “When you need to impress a girl but you only have a guitar and 20 seconds” – Ichika has begun using his platform to promote his stellar original music.
His efforts have landed him noteworthy guest spots, too.
Back in June, he lent his silky six-string chops to “More Than Life,” a track by rapper-turned-pop-punk-superstar Machine Gun Kelly.
Ichika said it was “a pretty crazy story” that a “guy from Japan that barely speaks English” wrote a guitar loop which now features in a Machine Gun Kelly track.
But this is not a guitarist that needs to lean on big musical names to prop himself up. Currently his following includes nearly 2.2 million YouTube subscribers, more than three quarters of a million Instagram followers, and over a quarter of a million TikTok followers.
As of last year, he’s had a headless Ibanez signature model, the ICHI10, under his belt, too, so his influence is clearly working its magic on a wave of new guitarists.
Standing alongside the likes of Polyphia and Manuel Gardner Fernandes, Ichika Nito is a trailblazer of the modern guitar movement, one who fuses crystalline clean fingerstyle passages and tapped slides with hip-hop and trap beats, showcasing the limitless future potential of the instrument at a time when many have touted its death.
Quite the opposite: The guitar is very much alive and well, and in the hands of immensely talented players like Ichika.
Get The Pick Newsletter
All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!
Guitar Player is the world’s most comprehensive, trusted and insightful guitar publication for passionate guitarists and active musicians of all ages. Guitar Player magazine is published 13 times a year in print and digital formats. The magazine was established in 1967 and is the world's oldest guitar magazine.
When "Guitar Player Staff" is credited as the author, it's usually because more than one author on the team has created the story.
“I’ve seen a lot of guitars with multiple necks – often the player uses one or two necks at a time. I use all three on this guitar while also playing percussion”: How acoustic wizard Luca Stricagnoli wrangles his signature triple-neck beast
“The Black Hole Sun arpeggios were unusual for me – like the right side of a piano, or fairies dancing on a pin... I thought, ‘This is not me’”: Kim Thayil on how Soundgarden persevered through personal and musical frustrations to create Superunknown