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Lol Creme (left) and Kevin Godley (centre) from 10CC with English comedian Peter Cook (1937-1995), 1977. Cook is holding a guitar fitted with a prototype Gizmotron, (aka The Gizmo), an effects device invented by Godley and Cream, which uses serrated wheels to produce a bowing effect on guitar strings. Cook contributed to Godley and Creme's concept album 'Consequences', which was intended to showcase the Gizmotron. The device was later marketed commercially, but proved unsuccessful.

“It Promises to Revolutionize the World of Music”: Watch this Rare Vintage News Report on the Gizmotron

By Christopher Scapelliti published

Video The remarkable story of Kevin Godley & Lol Creme’s innovative device that trod a fine line between madness and genius.

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