Guitar Aficionado

Rudy's Music Announces "Experience PRS" Two Day Event In Soho, New York

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Rudy’s Music Stop, the legendary retailer often referred to as the holy grail of music stores, is pleased to announce that it will host Experience PRS at its new Soho location on Thursday and Friday, November 17-18 from 11am to 10pm EST each day. For two days, Rudy’s Soho location will become an enthusiast’s paradise with Paul Reed Smith, PRS Amp Designer Doug Sewell, select PRS artists, and PRS Tech Center personnel onsite to answer questions, give repair and setup tips, demo PRS products, and perform. Some of the planned activities include:

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  • Paul Reed Smith, PRS Guitars’ founder, will be onsite to introduce new and innovative electric and acoustic guitars as well as PRS amplifiers.
  • PRS Amp Designer Doug Sewell will join Paul to demonstrate and discuss PRS amplifiers.
  • The PRS Private Stock team will bring a selection of materials from the Private Stock Vault, allowing customers to specially select wood for their very own Private Stock guitar.
  • Techs from the PRS Tech Center (PTC) will be present to answer questions and perform free set ups for customers who bring in their PRS guitar.

In addition to the demos and daily activities, Rudy’s Music will present special PRS artist concerts from 7:00 – 9:00 p.m. each night and popular PRS artists will be on hand to answer questions and demonstrate PRS products during the day.

“We are thrilled that such a legendary establishment as Rudy’s Music has asked to host Experience PRS. Their new Soho location is amazing and a great showplace for PRS products,” said Paul Reed Smith. “We consider this event a platform not only to educate the public about our brand but a platform to say thank you.”

“It is always a great time when we partner with Paul Reed Smith for special events. Not only does PRS pull out all the stops, the artists involved and the special demonstrations make it a unique and memorable experience for all our customers” said Rudy Pensa, owner of Rudy’s Music. “It’s going to be a tremendous couple of days.”

Rudy’s Music Soho is located at 461 Broome Street, New York, New York 10013. Phone is 212-625-2557. For more information go to No reservations needed!