Skip to main content

Watch this 1970 ABC Bulletin Delivering the Shocking News of Jimi Hendrix’s Death

Jimi Hendrix, 1970
(Image credit: Müller-Schneck/ullstein bild via Getty Image)

Today marks both the beginning and end of Jimi Hendrix’s short but dazzling career at the forefront of rock guitar. On October 1, 1966, he appeared live at London Polytechnic, joining Eric Clapton and Cream onstage for a rendition of Howlin’ Wolf’s “Killing Floor” where he cemented his place as the premier guitarist of the era. 

Clapton later stated that his life was never the same again.

Exactly four years after, on October 1, 1970, Hendrix was buried at Greenwood Memorial Park in Renton, Washington.  

Cream concert poster, October 1, 1970

(Image credit: London Polytechnic/University of Westminster)

Shortly after the death of his friend, Clapton temporarily retreated from music. “The night that he died, I was supposed to meet him at the Lyceum [Theatre, London] to see Sly Stone play,” recounts Clapton in an emotional 1979 interview.  “I brought with me a left-handed Stratocaster… I could see him, but we never got together. The next day, whack, he was gone.”

News of Hendrix’s sudden passing on September 18, 1970, in London sent shockwaves around the world. “If you’re much over 30, the odds are you’ve never heard of Jimi Hendrix,” said ABC reporter Gregory Jackson. 

Nowadays, over half a century later, the exact opposite is true. Indeed, since his death, Hendrix has increasingly become an inspiration for electric guitar players of all ages.

Rod Brakes is a music writer with an expertise in all things guitar-related. Having spent many years at the coalface as a guitar dealer and tech, Rod's more recent work as a journalist covering artists, industry pros, and gear includes writing hundreds of articles and features for the likes of Guitarist magazine, MusicRadar, and Guitar World, as well as contributions for specialist books and blogs. He is also a lifelong musician.