Nat Zilkha Slash Called Him the “Most Passionate Gibson Guitar Enthusiast” While Tony Iommi Said He Transformed the Company: Cesar Gueikian Is Appointed President and CEO of Gibson Brands Self-confessed “guitar nerd” Cesar Gueikian says he is “honored and humbled to take on the permanent CEO role” Get The Pick NewsletterAll the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Marshall Crenshaw looks back on the making of his masterpiece, Field Day2How Guitar Player's Spotlight column made Yngwie Malmsteen a guitar hero overnight3Santa Cruz Guitars' Richard Hoover explains the science of vintage wood and guitar tone4John 5's top tips for beginner, and veteran, guitarists5Expand your arsenal, and channel Lindsey Buckingham and Mark Knopfler, with this lesson in fingerstyle