Swore you'll never shop guitar gear on Amazon? With hundreds of dollars slashed off Fender, Gretsch, and Epiphone in Guitar Center's anti-Prime Day sale, you don't need to

(Image credit: Gretsch/Fender)

As we dive into day 3 of Prime Day, the deals keep getting better - if anything, they seem to be ramping up! Guitar Center is joining the excitement with its Endless Electrics sale, featuring discounts of up to 25% on renowned brands like Fender, Line 6, Gretsch, and Jackson, among others.

This is an ideal sale for musicians who don't pour all their money into Amazon and instead invest in an axe from a trusted brand that they know will go the distance. So, whether you’re an aspiring rock star or an experienced player, you’ll have the chance to enhance your sound with affordably priced electric guitars, amplifiers, and accessories.

To make your shopping experience smoother, I’ve compiled a list of my top picks from the sale below. Keep in mind that this is just a taste of what’s available, so I encourage you to explore the offerings yourself. And if you’re in the mood for even more savings, don’t forget to check out our Prime Day guitar deals hub, where I’ve gathered the best offers from Amazon and beyond!

If your budget doesn't quite stretch to a four-figure Gibson, an Epiphone Les Paul is, naturally, going to be your best option. There's plenty of options out there, but if you want something that will stand out from the crowd, you won't go wrong with this gorgeous Translucent Blue Quilt Top variant. It looks a picture, and comes loaded with '60s era specs for an authentic LP playing experience. $549 is a very good value indeed.

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First and foremost, I'm a guitar enthusiast – a fanatic, some might say. I'm a firm believer that most of the world's problems can be solved with a Gibson SG and a catastrophically loud amp. Before writing about guitars for a living as a Senior Deals Writer on Guitar Player, I worked in music retail for 7 years, giving advice on guitars, basses, drums, pianos, and PA systems. I also have a passion for live sound; I'm a fully qualified sound engineer with experience working in various venues in Scotland.