Nazareth, PA – In addition to the recently-announced new ukulele models, expansion of its SP LIFESPAN line of strings, and the introduction of the OMM John Renbourn Custom Artist Edition guitar, C. F. Martin & Co. (www.martinguitar.com) will be unveiling additional new and innovative guitars at the 2011 Summer NAMM show in Nashville (July 21-23; Martin booth #1200).
Attendees visiting the company’s booth on Saturday, July 23, will have the opportunity to meet company Chairman and CEO Chris Martin IV, the sixth generation Martin to lead this family business, during “Meet Chris Martin Day.” He will be on hand to discuss the legendary guitar maker and its new, innovative instruments, including:
· OM-42 Tasmanian Blackwood NAMM Show Special (the “Show Stopper!”) – Available only to dealers attending Summer NAMM, this special guitar is limited to 15 units. This 14-fret, long-scale (25.4"), Orchestra Model is crafted of rare Flamed Tasmanian Blackwood from Eastern Australia. Visually, it's similar to premium Koa; tonally, it shares the brightness of Koa but with the rich overtones of rosewood, giving it a unique and very balanced voice. Its solid Adirondack spruce top and 1/4" scalloped "Golden Era" braces, give the guitar a big voice with plenty of volume. Finger-picking or rhythm, this is your guitar. In the 42-style, the top, rosette and fingerboard extension are inlaid with colorful Paua pearl. The guitar boasts vintage details, including Martin's early "alternate" (and more rare) pearl torch design inlaid into a polished ebony headplate, "Golden Era" snowflakes inlaid into the ebony fingerboard and a 1930s ebony "belly" bridge featuring long bone saddle, bone bridge pins (and end pin) with pearl dots. European flame maple top binding, heelcap and endpiece, gold engraved Gotoh tuners and a modified V neck add a polished finish. Each of these beautiful instruments will be signed by C.F. Martin IV and numbered in sequence.
· DC-15ME and 000-15SM – The Martin 15 Series comes with some important new specifications, and two extraordinary new models – the DC-15ME and 000-15SM. Although other woods similar to mahogany have been used in recent years, these two new models, and all 15 Series guitars, are now constructed of genuine solid mahogany. They also feature bone nut and saddle, diamond and square "short pattern" fingerboard inlays, and an upgraded finish. The DC-15ME is a 14-fret Dreadnought, with a cutaway for easy access to the upper neck positions. It's the first Martin model to feature the Shadow NanoMag™ Pickup, especially suited to acoustic guitars. The magnetic pickup as well as the volume and tone controls are mounted nearly invisibly and totally non-invasive. The 000-15SM is a 12-fret model, with a slotted headstock and old-style small decal. Like the DC- 15ME, it has a solid mahogany back and sides, rosewood fingerboard, and an alternating black/white inlaid wood fiber rosette special to 15M models. Two great sounding new Martin 15's. Welcome back to the age of genuine solid mahogany.
· HD-28MP & D-35MP – A take on the most popular and enduring Martin Deadnoughts, the HD-28 and D-35, the new HD-28MP and D-35MP are crafted from premium Madagascar rosewood. This increasingly rare wood is prized for its beauty and resonance and is uncannily similar in look and tone to esteemed Brazilian rosewood. It produces bright, distinct highs, strong midrange and deep, rich lows. The tops of both guitars are Sitka spruce and the bodies are bound in vintage-style grained Ivoroid replacing the standard Boltaron. The standard necks on these guitars have been replaced with Martin's new slim, fast action High Performance NNeck™ that measures 1 3/4" wide at the nut, tapering to 2 1/8" at the 12th fret, allowing more comfortable spacing in the first few frets and faster action up the fingerboard. The ebony bridge spacing has also been increased to 2 3/16" for more player hand comfort resting on the bridge (fingerpickers take notice!). The original X-bracing patterns, scalloped 5/16" for the HD-28MP and non-scalloped 1/4" for the D-35MP, remain the same as do the 2-piece and 3-piece backs, respectively. Each guitar is delivered in our deluxe 5-ply, hardshell, Carbernet plush case.
In addition to the introduction of these new instruments and strings, and “Meet Chris Martin Day,” C. F. Martin & Co will be presenting “The Evolution of the American Guitar” on Saturday, July 23,featuring the company’s Director of Artist and Public Relations Dick Boak. This presentation will showcase one of America’s favorite instruments and feature musical vignettes by featured Martin guitarists, with Boak offering an interactive history of the company that has been integral to the development of the acoustic guitar over the past 178 years.
Also, at the Martin booth will be “The Great Martin String Challenge.” After being handed identical Martin guitars – one with SP LIFESPAN strings and one without – contestants who correctly determine which was equipped with the SP LIFESPAN strings will win a free set along with additional prizes.
About Martin Guitar
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder. Founded in 1833 by Christian Frederick Martin, the privately held company has been continuously family owned and operated for six generations. Christian Frederick (“Chris”) Martin IV took the helm of the company in 1986 and is its current chairman and CEO. Under his guidance, the company has introduced a number of new and innovative models that appeal to musicians, including the popular acoustic/electric Performing Artist Series, and several custom and signature Artist Editions.
Martin guitars are the instruments of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the pages of popular magazines on newsstands everywhere (including in the hands of Jeff Daniels and Hugh Laurie on the covers of the last two issues of Guitar Aficionado). Connect with Martin on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com.