Jimmy Lovinggood Joins HRS Unlimited as Executive Vice President of Sales & Marketing

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HRS Unlimited announced that industry veteran Jimmy Lovinggood has joined the company as Executive Vice President of Sales & Marketing. Lovinggood will direct sales and marketing for the company’s John Page Classic Guitars and Bloodline by John Page™ Pickup brands, and for additional brands as HRS Unlimited expands its musical instrument portfolio.

Lovinggood has over 20 years of MI management, sales and marketing experience. He joins HRS Unlimited after nearly six years at Premier Builders Guild (PBG), where he previously collaborated with HRS Unlimited Founder & CEO Howard Swimmer during a four year period when Swimmer served as PBG’s Co-Founder & President. Lovinggood earlier served as General Manager of one of the leading independent guitar retailers in the industry.

“Jimmy brings unsurpassed marketing and sales leadership to HRS Unlimited,” said Swimmer (pictured left). “He was instrumental in the development and execution of game-changing marketing and sales programs at PBG, and I look forward to collaborating with Jimmy once again as we continue to take the John Page Classic and Bloodline brands forward.”

“I’m thrilled to join Howard, John Page, and the HRS Unlimited team,” said Lovinggood. “John Page is a legend in our industry, the John Page Classic proposition of ‘John Page custom design at a production price’ is perfect for today and appeals to guitar players at all levels, and it’ll be great to develop sales and marketing programs with Howard again.”

HRS Unlimited launched the John Page Classic guitar and Bloodline by John Page™ pickup brands in April. Delivering John Page custom design for only $1499 MSRP, the brand has steadily gained distribution and sales, been embraced by leading artists including Eric Gales, Scott Sharrard and Andy Aledort, and received stellar reviews in Guitar World (Platinum Award) and Guitar Player (Editor’s Pick) magazines.

Lovinggood is based in Los Angeles, CA but his roots are in Detroit. At age 13, he became the bass player in his friend (now brother-in-law) Gene Baker’s band. He likes to unwind by playing guitar until the neighbors complain. He can be reached at jimmy@hrsunlimited.com

About HRS Unlimited
HRS Unlimited brings unprecedented instrument design and performance experiences to life. Born out of the vision of Founder & CEO Howard Swimmer, it is comprised of three brands: John Page Classic Guitars (www.johnpageclassic.com), Bloodline by John Page™ pickups, and HRS Artist & Event Management. Visit www.hrsunlimited.com to learn more.

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