The Roxy Theatre, Whisky A-Go-Go, House of Blues, Viper Room, Key Club and the Cat Club are all uniting for the festival, intended to promote, preserve and perpetuate the Sunset Strip Music Experience and The Strip’s rich music history, contemporary edge and sizzling atmosphere. The list of musical acts confirmed for the SUNSET STRIP MUSIC FESTIVAL thus far is:
B Real of Cypress Hill featuring Slash
Camper Van Beethoven
Hot Hot Heat
Juliette and The Licks
L.A. Guns featuring Jani Lane of Warrant
A collaboration with the Sunset Strip Business Association, Sunset Strip music venue owners/operators and the City of West Hollywood, the SUNSET Strip Music Festival is expected to draw 9,000 consumers, fans, VIPs and music industry leaders. Legendary music from the past, present and future will shake up the notorious 1.3 mile stretch during the festival.
Launching Thursday, June 26 at the House of Blues with a celebrity kick-off event emceed by Sugar Ray frontman/Extra host Mark McGrath, the festival will first pay tribute to Lou Adler, Mario Maglieri and Elmer Valentine, all music industry icons who connect the Sunset Strip to its past, present and future. It will culminate with musical performances by Everclear, Soul Asylum and Camper Van Beethoven.
Performances by exciting artists will take place in the famed Sunset Strip establishments Friday and Saturday evenings (June 27 and 28) from 8:00 PM – 2:00 AM. CNN’s Larry King will moderate an “Icon Roundtable” discussion with Adler, Maglieri and Valentine earlier Saturday evening with industry experts in attendance.
The Sunset Strip Music Festival is also sponsored by Virgin America, Ticketmaster, 944 Magazine, West Hollywood Marketing & Visitors Bureau and The Standard.