Lotus Alex Job Racing welcomes Schecter Guitars as a sponsor on the No. 23 Lotus Alex Job Racing/Battery Tender/Yokohama/Lotus Evora GT that made its debut in the American Le Mans Series (ALMS) GT Class at the Toyota Grand Prix of Long Beach last weekend.
Schecter Guitar Research, Burbank, Calif., is embarking on its 35th year of business.
Schecter Guitars have solidified its elite status as one of the world's premier guitar companies, offering electric, acoustic and bass guitars, along with its complete USA Custom Shop providing instruments to musicians in more than 150 countries. One of the company's strongest assets is its growing roster of high-profile artists, including Disturbed, Avenged Sevenfold, the Cure, Papa Roach, Seether, Prince, Stone Temple Pilots, Nevermore, and Black Label Society.
"I am a Lotus enthusiast and own an Esprit V8," Marc LaCorte, executive vice president, Schecter Guitars said. "Racing is very similar to what we do in the guitar business and music world. We have to craft and fine-tune the instrument to perform on a large stage in front of thousands of people. Racing is very similar. The car is crafted and fine-tuned to perform on a similar stage in front of thousands of fans. We thought being associated with Lotus Alex Job Racing would be a perfect match."
Alex Job, team principal, is realizing the power and following of the Lotus brand.
"I received a call from Marc out of the blue about three-weeks ago," Job said. "Marc is a Lotus enthusiast and wanted to be a part of our effort this season. Schecter Guitars is a performance business just like Lotus Alex Job Racing. Craftsmanship of a race car and a guitar are very similar. Sometimes you have to play them slow, and sometimes you have to just wail!"
The craftsman at Schecter Guitars built a custom Solo 6 guitar featuring Lotus graphics painted in the classic black and gold, along with the cars number 23 and splashes of red.
Alex Job Racing is one of the most successful teams in sports car racing. The team's resume includes: ALMS GT series championships in 2004, 2003, 2002; a record 22 consecutive ALMS GT pole positions; two-time 24-Hour of Le Mans GT class winners; Seven 12-hour of Sebring wins in 2010, 2004, 2003, 2002, 2001, 1999 and 1995.