Peavey Partners with Orange County Choppers

Rebels, rockers, and motorcycles have always shared a dark kinship, but seldom have the tools of the biker’s and guitarist’s trades cross-pollinated. Recently, Rockit Guitars produced a motorcycled-themed 6-string, and Hartley Peavey took the gambit even further by aligning himself with Orange County Choppers to devise a custom Peavey guitar and a Peavey chopper.

Originally planned as a tremendously cool marketing scheme to promote Peavey’s online custom shop (, the partnership has exploded into the mainstream media, spawning a two-episode segment of TLC’s American Chopper, as well as spots on The Late Show with David Letterman and Fox & Friends, and a summer “Custom Shop Meets Custom Shop” tour (check for details). The Peavey OCC guitar isn’t just a one-of-a-kind piece of art, either. Well-heeled players can pre-order their own limited-edition model—complete with chrome picks, a DVD of the American Chopper episode, signed photos of Peavey and OCC’s Teutul family, and other goodies—from the Peavey Web site.