Framus guitars and basses have been popular in Europe and the UK ever since the Beatles era, while remaining largely unheralded in the US. Framus hopes to change that with their new custom shop in the heart of Manhattan’s hip East Village.
On display at the grand opening of the store at 76 East 7th St. were a wide variety of Framus guitars, as well as examples of the company’s Warwick bass line—somewhat better known on this side of the pond. The tastefully appointed showroom boasted a selection of more than 90 standard and Custom Shop instruments from both brands, as well as Framus and Warwick amps. A full repair shop in the basement will provide warranty repairs and maintenance for the instruments of endorsers.
Longtime Warwick users, bassists Jonas Hellborg and T.M. Stevens were in evidence, while David Bowie guitarist Earl Slick was spotted checking out the guitars through a terrific sounding AC-30- based Framus amp.
Framus head Hans-Peter Wilfer said that he hopes the shop will provide a place for American players to experience Framus and Warwick products without having to travel to Europe.