Acquired by J. D'Addario & Company, Inc.

The world’s largest online gear source,, has been acquired by J. D’Addario & Company, Inc. as part of the company’s growing Online Solutions enterprise.

“Gbase was the first gear site of its kind, and it’s always been the best,” comments J. D’Addario President Jim D’Addario. “D’Addario dealers had been telling us great things about Gbase for the last few years, and when we looked into it, we realized immediately that Gbase would be a great match for J. D’Addario. We’ve got some improvements to the site planned, to develop more features and make it even easier to use, and new dealers are placing gear on the site at a significant rate.”

Gbase is the “one-stop shop” for musicians, where dealers can place instruments and accessories of any kind and put them on sale to the entire world. Dealers who use Gbase have nothing but praise for the site. “ is totally amazing,” says Joe Maultz of Axe-zactly Music. “I am being totally honest when I say that my guitar and bass sales doubled in six months.”

Kwinn Kastrosky of Yesterday’s Guitars sums Gbase up like this: “The single best thing to happen to my business, ever. And you can quote me.”

“Now under J. D’Addario’s wing, Gbase will see more improvements and Gbase users will enjoy better customer service,” says D’Addario Senior Marketing Manager Brian Vance. “J. D’Addario is well-known for putting every resource available into its businesses, and we’re already seeing the benefits of this. We look at Gbase as a virtual merchandising solution to get products in front of consumers. It’s always been a great site – now both dealers and consumers will find that it’s phenomenal.”

J. D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, and HQ Percussion. The company also runs the popular online gear source. J. D’Addario products are marketed in approximately 120 countries.

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