Fractal’s peerless amp simulation and effects processing technology combined with Atomic’s established reputation for being the premier solution for amplifying amp modeling devices, sets the stage for truly exciting collaborations.
Both brands will remain intact but will benefit from shared product development, engineering, sales, service, marketing, artist relations and distribution efforts.
Atomic and Fractal are both known for their relentless customer focus and outstanding service acumen. This shared philosophy of putting the customer first will only strengthen with the combined resources of both companies.
New offerings will not be bound by one specific design philosophy. Regardless of whether the platform is tube, digital, solid state, hybrid or otherwise, Fractal and Atomic will work hard to earn the respect of guitarists, producers and musicians alike by creating ground-breaking, top quality gear that utilizes the technology that works best for the given application.
The companies offer a sincere "thank you" to their customers for their inspiring support.