Fishman Showcases "Plug in and Win" Consumer Promotion to Build Traffic

Designed to build acoustic room traffic in dealers around the country and stimulate sales of Fishman equipped acoustic guitars, Fishman pickups and amplifiers, the company''s new "Plug In And Win" promotion will be running from August 1 through December 1, 2005.

This special consumer promotion is available to participating Fishman dealers stocking all three Loudbox acoustic amplifiers and Aura Acoustic Imaging Blenders. Consumers are directed to try out the Fishman Loudbox acoustic amplifier series and Aura Acoustic Imaging Blender at participating dealers and enter the contest (with random sweepstakes drawings of qualified candidates).

Fishman's display area at Summer NAMM is designed to look like an acoustic room with approximately 20 guitars hanging on a wooden slat-wall (20 feet long). There will be 2 sets of our three Loudbox amps (Loudbox, Performer and Pro) on the floor, along with a glass case that looks like a retail store counter. A Plug In and Win floor graphic completes the look of the program.

Contest rules and entry information will be detailed at a dedicated branded Web page, which goes live August 1st when the promotion begins. This will include an entry form, prize list and special interface to find participating stores by state. Internet and print advertising pointers along with merchandising kits (floor decal, posters, POP, etc.) will be supplied with program orders to participating dealers.

Fishman will be supporting "Plug In And Win" with print advertising in Acoustic Guitar, Guitar Player and Guitar World Acoustic magazines, Email Blasts (branded HTML e-card invitation with contest links) and a new banner ad and sweepstakes link on Harmony Central and

The Sweepstakes Giveaway will feature fantastic prizes such as a Martin DC Aura guitar and Fishman Loudbox Pro acoustic amp as the Grand Prize; two Fishman Loudbox as First prizes; five Fishman Aura Acoustic Imaging Blenders as Second prizes; 50 Fishman Neo-D magnetic soundhole pickup as third prizes, and 100 Plug In And Win t-shirts or a set of Martin SP Marquis® acoustic guitar strings as Runner-Up prizes.

For more about the Loudbox Family of Acoustic Amplifiers and other Fishman products, please visit