The iF Industrie Forum Design association was originally launched in 1953 at the Exhibition Center in Hanover, Germany as the "Special Show for Well-designed Industrial Goods." In 2001, it was expanded to include a new operating arm, iF International Forum Design GmbH, which now covers all areas of industry and stages the world-renowned iF award competitions every year.
Recognized in the iF Audio/Video category, the Fishman Aura Imaging and AFX Effects Pedals were chosen based on criteria that includes close contact with experts in the field and early recognition of vital new industrial design trends. 2009 product design awards have been awarded to 802 products submitted by the leading manufacturers in 39 countries.
In addition to the iF award, Fishman's Aura Imaging and AFX Effects Pedals have already earned critical acclaim for their unique, high-quality design and sonic performance by leading guitar and music product publications.
Commenting on the award, Director of Product Development David Fournier said, "We worked very hard with our talented industrial design partners, Essential-Design in Boston, to make sure these pedals offered the very best quality and appearance. It's gratifying for both of us to be recognized by such a prestigious international design organization as iF."