EMG pickups and ESP Guitars joined forces at the Orion Music & More Festival last month in Atlantic City to host the "ESP Guitar Experience." an opportunity for attendees to get an up-close-and-personal look at the instruments and electronics that power Metallica.
Scott Wunschel, EMG’s National Sales Manager said, “Not only do we get to connect with fans of EMG and ESP, but we get to show off some new gear and give folks a chance to plug into the same rigs that their favorite rockstars use. The look on their faces as they hit a chord and get that rich, thunderous Metallica tone makes you glad we’re in this business.” The educational product demos and hands-on approach clearly made the booth a “must see” destination as the line stretched into the distance for both days of the event.
With each days attendance at 35,000 or more the booth had a constant line of concert goers checking out guitars and talking gear. Each day there were multiple drawings for SWAG bags filled with EMG and ESP gear along with a grand prize drawing for an ESP EC-401 guitar on the final day of the festival.