Elixir® Strings Announces Custom String Shop for Electric Bass at Summer NAMM 2006

Elixir® Strings, the pioneer of long-life string technology, announced a whole new way to buy electric bass strings at Summer NAMM 2006. With its Custom String Shop for electric bass strings, players now have the freedom to customize five and six string sets and are no longer forced to buy preset string gauges. Players can now gauge unique or traditional string sets based on their specific gauge requirements.
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By liberating its four string foundation sets from the fifth and sixth strings, Elixir® Strings Custom String Shop now makes building a custom five or six string bass set easier than ever. All players need to do is select a four string foundation set and add unique single packaged custom low B and high C gauges or use color coded traditional gauges.

“Elixir® Strings Custom String Shop is all about customization for bass players, so they can pick the gauges that they want,” says Craig Theorin, Product Manager, Elixir® Strings. “Through player feedback we heard that there was a real longing for a greater selection of gauges. Many players can be particularly discerning when it comes to their Low B strings. The Custom String Shop allows players to tune in the optimal low B,” Theorin adds. “Now, bass players will no longer be stuck playing someone else’s idea of string gauges.”

In addition, Elixir® Strings Custom String Shop gives retailers greater flexibility to economically stock a wide range of four, five and six string bass gauges thereby increasing the availability of a wide variety of string gauges for even the most discriminating players. And as the innovators of coated strings, Elixir® Strings electric bass strings feature the ultra-thin NANOWEB® Coating that protects and preserves the strings’ great tone and feel.

Elixir® Strings Custom String Shop for electric bass strings will offer four string foundation sets and single-packaged Low B and High C strings in Super Light, Light, Medium and Heavy gauges. MSRP for four string sets is $39.99, Low B fifth strings are $9.99 and High C sixth strings sets are $6.99.