In his illuminating new book, renowned guitar maker Bob Taylor shares candid stories about mastering his craft, overcoming adversity, and building a successful guitar company.
It was the summer of ’72 when seemingly disparate interests harmonized into a single clarion call for a teenage Bob Taylor. Longing to own a 12-string guitar but unable to afford one, Taylor built his first guitar in shop class during his junior year of high school. As his desire to make music and his talent for building things converged, Taylor experienced an epiphany that revealed his vocational path. He had discovered that making guitars would be his life’s work, even though he had no real blueprint to guide him.
Bob Taylor explains how his personal stories about the growth of Taylor Guitars serve as compelling business lessons. In Guitar Lessons, Taylor shares stories of how a lifelong passion turned into a thriving business. From his humble beginnings at a guitar shop near San Diego, aptly named The American Dream, through the early struggles of founding and sustaining Taylor Guitars with his business partner Kurt Listug (who’s still CEO today), Taylor recounts the valuable lessons that enabled two driven "kids" to overcome formidable obstacles and grow their small guitar shop into a world-renowned guitar brand.
Through anecdotes that blend self-deprecating wit with real-world wisdom, Taylor reflects on the experiences that nurtured the company's growth, offering a fresh perspective on how hard work and perseverance can overcome challenges in business and life, leading to success and personal fulfillment. A consummate craftsman, Taylor reveals how fundamental ideas can be applied to the "craft" of living. Amid today’s mass-production culture, Taylor's stories provide a helpful path to a meaningful life.
Many people try to take their passion and turn it into a business. Many fail. Some sell out along the way. Bob Taylor found his love as a teenager, worked hard at it, and created a profitable, growing enterprise, which he still happily stewards alongside Listug. If you've ever wondered how truly unique companies come to be, you'll be inspired by Bob's Guitar Lessons.
Guitar Lessons can be pre-ordered now. More information at www.taylorguitars.com.