Fans of Gretsch and of alt-rock indie heroes OK Go now have a very special chance to score one of the Electromatic CVT III guitars and G5222 Electromatic amps used by the quartet in the elaborate automobile-as-musical-instrument video for their song “Needing/Getting.” Part of the video appeared in a Chevy Sonic commercial during Super Bowl XLVI, and it has amassed nearly 20 million online viewers, making it an enormous viral hit.
Many of the Gretsch guitars and amps—in somewhat battered but insanely cool straight-off-the-film-set condition—are now being made available through New York Gretsch dealer Street Sound NYC. This exclusive opportunity will appear on the websites and social media outlets for Gretsch, OK Go, and Street Sounds NYC.
OK Go’s Damian Kulash, Tim Nordwind, Dan Konopka, and Andy Ross played and recorded “Needing/Getting” by driving a specially equipped car along a 2.5-mile desert course lined with an unusual array of instruments, including nearly 300 of the Electromatic CVT III guitars, each six of which were plugged into one of the Electromatic amps. By activating special appendages fixed to the car, OK Go “played” the instruments along the course by driving by them (the guitar parts took place at 45 mph). Each guitar and amp comes with a color 8x10 photo of the instruments on the set during the shoot, and a certificate of authenticity signed by OK Go and Gretsch president Fred Gretsch III.