Guitar Aficionado

Video: 'How a Set of Guitar Strings Changed Rock 'n' Roll: The D'Addario Way'

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In this new video posted December 9 by Noisey, Guitar Moves host Matt Sweeney talks with Jim D'Addario, the CEO of D'Addario Strings.

In the clip, we learn that D'Addario comes from a long line of Italian string makers. In fact, the D'Addario family has been in the string business since 1680. We also learn how electric guitar strings are made, and the pivotal role D'Addario strings played in Sixties rock, the British Invasion and the rise of guitar in post-war America, the UK and the world.

For more about D'Addario, visit