New@NAMM 2015: Alvarez Grateful Dead Series

Alvarez unveils commemorative 50th Anniversary Grateful Dead series.
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Few bands have shaped the world of rock and roll and inspired generations like the Grateful Dead. To celebrate the band’s 50th anniversary, Alvarez Guitars is honored to release a commemorative, limited edition, signature guitar series, utilizing iconic Grateful Dead artwork to capture their vintage aesthetic.

“We’ve been really blessed by our partnership with the band over the years,” says Chris Meikle, Head of Alvarez Development and Senior Vice President of St. Louis Music. “Creating a guitar worthy of the Grateful Dead’s 50th anniversary was very important to us. We wanted to create something that was, of course, very playable with great sound, but was also fully ‘tattooed’ with Grateful Dead artwork, which presents a lot of challenges.”

Meikle and his team learned how to silk and screen print the tops of the guitars using a combination of traditional and modern techniques, innovating a process where the guitar top actually becomes a part of the artwork itself, the grain coming through the paint. Since each top is unique natural wood pattern, every Grateful Dead series guitar becomes a true, one of a kind collector’s piece.

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 The Alvarez Grateful Dead Series come in two models, the AFGD65 Flag and Montage. Each model features a solid A grade western red cedar top, screen printed under a flawless satin finish. Other appointments include custom mother of pearl inlays, a rosewood fingerboard and bi-level bridge and 12th fret lightning bolt inlay. Both models are constructed using the Alvarez FST2M hand finished, forward shifted, scalloped bracing system for optimal performance and response. MSRP: $499

Visit the website for more information: www.GratefulDeadGuitars.com.

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