Gibson Pulls Controversial "Play Authentic" Video

The video—featuring the company's Director of Brand Experience, Mark Agnesi—appeared to take aim at fellow guitar manufacturers.
Publish date:
gibson agnesi gw

Over the weekend, Gibson pulled a controversial video, titled "Play Authentic," from its YouTube channel.

Featuring the company's Director of Brand Experience, Mark Agnesi, the video appeared to take aim at guitar manufacturers specializing in Gibson-esque designs. 

“It’s a common misconception that a brand is just in a logo," Agnesi said in the video, according to Gear News. "The Les Paul, Flying V, Explorer, SG, Firebird, Thunderbird and ES shapes are trademarked shapes of Gibson. The design, from the components to the actual shapes, are an integral part of the Gibson DNA.

“You have been warned, we’re looking out and we’re here to protect our iconic legacy.”

Agnesi continued by saying “This isn’t about us being bullies or trying to stifle the boutique marketplace.” Agnesi's attempts to soften the tone of the video though, largely seem to have fallen on deaf ears. 

Gibson has yet to comment on the video, or its decision to remove the video from its YouTube channel.