Frank Stallone - songwriter, guitarist and younger brother of Rocky star Sylvester Stallone - has launched his own guitar company, Frank Stallone Guitars.
The new company, which Stallone founded with CEO Gary “GJ” Panepinto, has announced its first model, the Tiger. Eschewing the regular guitar business model, the Tiger will be distributed exclusively online, with the aim of - in Panepinto's words - "cutting out the middleman."
"Our idea is to come up with a guitar that I would have not one problem playing on stage and touring with," Stallone said in a statement. "And that’s what we’re offering to the public - a reasonably priced, professional-quality guitar that any guitar player can afford. We want to be the catalyst that helps people enjoy their passion for playing guitars.”
The Tiger itself features a flame-maple veneer, set mahogany neck and a 24-fret ebony fretboard with a flat 16-inch radius. Its name is - aside from reflecting its appearance - a nod to Survivor's "Eye of the Tiger," the theme of Rocky III.
Two humbuckers with controls for volume and tone, a three-way toggle, a tune-o-matic bridge, stopbar tailpiece and Grover tuners also all come standard.
Uniquely, the Tiger is being rolled out with a "Band Together" preorder campaign. Rather than relying on investors, Frank Stallone Guitars is aiming to fund its first batch of guitars with "early-bird" preorders.
The campaign offers a free custom luthier setup, Road Runner gig bag, free shipping within the continental United States and a 30-day, 100 percent money-back guarantee with purchase of the Tiger.
The campaign also offers three different levels of commitment, with the most affordable being the Tiger for $649, and the top level featuring a Tiger and other perks, including a private dinner with Stallone himself, for $999.
For more info on the guitars, stop by frankstalloneguitars.com.