This week, Fender quietly announced its new Fender American Professional lineup of electric guitars and basses. On Wednesday, the company posted the following demo videos, all of which you can stream below:
• Kenny Wayne Shepherd Introduces the Fender American Professional Stratocaster
• Marlon Williams discusses the Fender American Professional Telecaster
• Nick Reinhart demos the Fender American Professional Jazzmaster and Jaguar
• Nik West breaks down the Fender American Professional Jazz Bass
• Sean Hurley on the Fender American Professional Precision Bass.
The company says the new lineup is "packed with a host of new updates aimed at professional players" and "combines the best of yesterday and today." They also provided the following Q&A to help fans understand a few of the changes they can expect to see in 2017:
What is the American Professional Series?
Combining Fender's longstanding history of quality, handmade craftsmanship and industry innovation, the American Professional Series features 92 different guitars and basses and offers a number of unique enhancements. American Professional Series instruments are available in a variety of ash and alder body styles, including newly designed Stratocasters, Telecasters, Jazzmasters, Jaguar, Precision Basses and Jazz Basses.
Each guitar features rosewood and maple fretboards, and the series introduces three new colorways: Sonic Gray, Mystic Seafoam and Antique Olive. Other colors included in the series are Olympic White, Black, 3-Color Sunburst, Sienna Sunburst and the return of classic Butterscotch Blonde available only on Telecaster models.
What's happening to the American Standard Series?
For now, American Standard instruments are still available in select stores and online, but availability is limited as our dealers ramp up for the official launch of the American Professional line coming in January 2017.
How is the American Professional Series different from the American Standard Series?
To create the American Professional Series, we revisited a number of elements on each instrument. Here's a quick overview of the key differentiating features.
For more information, check out the demo videos below and visit Fender.com. We'll be able to see the guitars up close at the 2017 Winter NAMM Show in January.
Kenny Wayne Shepherd Introduces the Fender American Professional Stratocaster
Marlon Williams discusses the Fender American Professional Telecaster
Nick Reinhart demos the Fender American Professional Jazzmaster and Jaguar
Nik West breaks down the Fender American Professional Jazz Bass
Sean Hurley on the Fender American Professional Precision Bass