SXSW Offsets Emissions with Austin Energy REC Purchase

February 21, 2008

One project under consideration is a solar charging station. The charging station would provide sufficient power to charge small devises such as cell phones and laptops, as well as electric scooters and bikes.

SXSW Managing Director Roland Swenson said "We are delighted to be able to partner with Austin Energy to pioneer this innovative renewable energy development especially since it is important to us that we support locally based projects. We appreciate that purchasing RECs not only reduces CO2 and other greenhouse gases that contribute to climate change, but also other toxic pollutants. RECS also meet the key criteria of an offset - namely that the CO2 removal is additional to business as usual activity.²

³One of the goals of the Austin Climate Protection Plan is to reduce the carbon footprint of events that bring visitors to Austin,² said Austin Mayor Will Wynn. ³This purchase by South by Southwest is an excellent partnership with the City and a great example of the kind of community leadership that will help us reduce greenhouse gas emissions.²

Despite a 10% increase in the number of stages used in the 2007 Music Festival and an 80% increase in the size of office space, SXSW's carbon footprint measurement for the September 2006 to August 2007 period grew by 6% from the 2006 baseline.

³The challenge for any business trying to reduce their carbon output is how to reduce emissions while a company is continuing to grow² commented Operations Director Eve McArthur. ³One of the things we did that kept our emissions from being even higher was to work with Austin Energy on their program to make our office buildings much more energy efficient. In the past year we have seen a 30% drop in electricity consumption in one building."

Some of the Greener Actions in the pipeline for SXSW 2008 include offering all delegates 24/7 access to biofuel made from cotton seed waste for their vehicles; eliminating all bottled water for staff and volunteers and using municipal water fountains instead; featuring environmental issues in the conference programs and offering tips to delegates on how to have a greener SXSW.

³SXSW has shown a tremendously strong commitment to implementing its Greener Actions Plan and environmental issues are now integrated into the programming and production of SXSWeek,² noted Una Johnston, SXSW¹s UK & Ireland Manager and now its Environmental Consultant. ³Our ongoing use of the standards, guidelines and tools contained in the World Resources Institute¹s GHG Protocol to calculate emissions for a second year is generating really helpful information.²

In November 2007, SXSW was one of 14 festivals, including 10 from the UK, 2 from the US and 2 from Australia to win A Greenerfestival Award 2007 and receive the ŒRed Kite Mark¹ which was awarded following completion of a 62 point questionnaire on its environmental policy.

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