SXSW Announces Music Gear Expo Participants

December 8, 2011
South by Southwest (SXSW) Music is pleased to present the SXSW Music Gear Expo, now in its third year. This expanded event will include manufacturers from top companies showcasing their guitars, drums, amps, pedals, keyboards, software, and countless other accessories needed by amateurs and professionals alike. With over 2,000 bands playing at SXSW, some of the finest musicians in the world will have the opportunity to give some of the best equipment a test run.

This year, the Music Gear Expo Store, presented by Austin music retailer Strait Music, will be selling instruments manufactured by Expo exhibitors as well as useful accessories like drum heads, cables, and strings on site.  Strait Music will also have trained technicians on hand for any emergency guitar repairs. The official Music Gear Expo Lounge, presented by Klipsch, is a comfortable meeting and networking space complete with wifi and free Miller Lite during the daily Happy Hours.

The Music Gear Expo will run for four days, Wednesday, March 14 - Saturday, March 17, 2012 in the Austin Convention Center Exhibit Hall 5 and is the is the perfect opportunity to try out a full spectrum of equipment. The show is open to SXSW registrants from all three conferences (Music, Film and Interactive) including producers, sound engineers, media, and SXSW showcasing bands, plus the public will also be invited to attend this free event. For more information, please go to

Participating manufacturers so far include:

Anvil/Calzone Cases - Making high quality instrument cases since the birth of rock & roll.
Behringer and Bugera - Loudspeakers, amplifiers, mixers, microphones, headphones, wireless systems, musical instruments and more.
Bullet Cables - Expert sound disguised as cool stuff:  The line that runs between your gear.
Fingerprint Audio - Hand-made, quality microphones and accessories. Also represents Rupert Neve Designs, one of the world's most experienced and knowledgeable audio design teams.
Gator Cases - Taking the worry out of transporting every type of gear.
Klipsch - Earphones and speakers offering the ultimate sound experience.
KMC Music - Proudly featuring Ovation Guitars and Gretsch Drums.
MXL Microphones and Mogami Cables - Condenser, ribbon, and dynamic microphone solutions. Mogami Cable is unmatched for accuracy, flexibility and quality.
Pete Schmidt Accessories - Fine leather guitar and bass straps.
Pro Audio Stash - Specializing in rack mount enclosures and accessories.
Propellerhead - Renowned, innovative music software technology.
Rockitships - Eco-friendly, cost-effective and luxurious transportation for the everyday touring musician.
Runnur - Cool, stylish, compact, lightweight sash/strap for festivals, production work, travel and more.
Santa Cruz Guitars - Sophisticated, handmade acoustic guitars. Celebrating 35 years in business.
Taylor Guitars -  One of the leading manufacturers of acoustic, acoustic/electric and electric guitars.
Ultimate Ears - Earphones for music lovers of all types.

For more information on every aspect of SXSW, please go to
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