Phosphor Bronze Elixir® Strings With Nanoweb® Coating Featured At Summer Namm 2006

July 13, 2006

The consensus among many musicians is that phosphor bronze strings offer the most sensitive, expressive tone that brings out the very best in guitars—virtually taking them to a higher level of play. However, that tone can be short-lived. Elixir® Strings has solved this classic conundrum by applying an ultra-thin layer of NANOWEB® Coating to protect the string’s windings hence preserving the coveted phosphor bronze tone.

“These strings capture the rich, expressive tone of the finest phosphor bronze strings and extends that tone 3-5 times longer than ordinary strings”, says Craig Theorin, Product Manager, Elixir® Strings. “Phosphor bronze players, who are typically accustomed to a short-lived ‘sweet spot’ of tone, report to us that they experience this coveted tone consistently through the entire life of the strings.”

During player field trials of New Phosphor Bronze Elixir® Strings with NANOWEB® Coating for Acoustic Guitars, the vast majority of guitar players reported that the Elixir® Strings kept their dynamic and rich tone quality throughout the duration of the trial. Frederick Aquino of Salt Lake City, UT, said he loved how long the “brightness and the tone” held on. Dylan Heeg of Roseville, MN, said Elixir® Strings are in a league of their own. “The longevity of Phosphor Bronze Elixir® Strings with NANOWEB® Coating is unbelievable,” Heeg exclaimed. “The strings still sounded brand-new even after six weeks,” he added.

Enthusiasm for the new sets extends to the retailers and distributors as well. “We’re thrilled to hear Elixir® Strings is bringing phosphor bronze acoustic sets to the market”, said Lew

DiTommaso, of Daddy’s Junky Music, a prominent music store chain in the Northeast. “We’ve seen a lot of requests for such a product and we anticipate it will quickly become one of our most popular acoustic sets.”

Jeff Sullivan, Vice President of First Quality Music, said, "Elixir® Strings had a very positive impact of the profitability of my strings category when they introduced original long life strings.” He continued, “With the popularity of phosphor bronze acoustic strings I am expecting these new sets to grow my string department again."

Sets of Phosphor Bronze Elixir® Strings with NANOWEB® Coating for Acoustic Guitars will be offered in Extra Light, Custom Light, Light, Light-Medium and Medium gauges. The MSRP is $14.99 and they are available through distributors or direct from Elixir® Strings.

About Elixir® Strings

Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.’ Ultra-thin NANOWEB® coated strings have the bright tone and punch of non-coated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable – providing the feel of traditional strings. Elixir® Strings with original POLYWEB® coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson, Suhr, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Alvarez-Yairi, Lakewood Guitars, RainSong, Lowden Guitars, and Goodall Guitars. Elixir® Strings endorses popular artists such as Melissa Etheridge, Train, Alan Parsons, Michael W. Smith, Loggins & Messina, Lincoln Brewster and Drowning Pool.

Elixir® Strings are manufactured by W.L. Gore & Associates, the company widely known for such innovations as GORE-TEX® fabrics and Glide™ Floss. For more information, please visit www.elixirstrings.com.

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