January 10, 2007

The easy pitch is describing the new site as “YouTube for guitarists,” because you get to program the content. Except for reserving the right to delete inappropriate or illegal content, the GP editors hold no power over You can upload whatever you want. Debut your band’s latest video, teach a guitar lesson, film yourself shredding like a demon, start a “Best Guitar Face” contest, or share anything else your imagination can manifest in a digital audio-video file. The hook for is that it’s a “for guitarists by guitarists” site where content of specific interest to guitar players resides. This doesn’t mean everything on has to be a guitar lesson—we certainly encourage the fun factor—but we do want the site to be a place for GP readers, guitarists of all stripes, and guitar-curious non-players to hang out and share guitar- and music-oriented goodies.

To start airing your video content, simply log on to, and follow the instructions. You should be broadcasting your very own “show” in no time, as well as helping GP build a spunky commune of talented video stars. I’m really looking forward to seeing what you cats are going to do. Make us proud—or, at least, make us laugh!

What I’m not laughing about this month is losing GP’s long-time Senior Editor Andy Ellis to a pretty slick gig with Gibson’s online publishing division. I’m totally happy for Andy, but sad for us—and “us” is defined as me personally, the entire GP organization, and the GP reader community, because Andy touched us all. Andy’s ability to juggle tech geekiness with the rebellious soul of a

guitar outlaw served this magazine extremely well—as anyone who learned something valuable from his fabulous lessons, or had their eyes opened by his comprehensive product reviews, or enjoyed his insightful artist interviews can attest.

Working with Andy was an adventure. He had his cranky moments—which could be entertaining if he wasn’t pissed at you—and he had zero patience for fools and corporate politics. But he was also an accomplished writer who you hardly ever had to edit, a brilliant idea guy, someone you could depend on to volunteer for extra work if you were stuck in some deadline nightmare, and a kick-ass guitarist with a vast knowledge of music theory and 6-string history. His most inspirational quality to me, however, was his moral core. He fought anything that threatened the soul and credibility of this magazine—or that didn’t serve the needs of serious guitarists—and his spirit will continue to help forge the direction of GP, even if his flesh is elsewhere.

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