New Framus Custom Shop Opens in New York City
January 1, 2010
Framus guitars and basses have been popular in
Europe and the UK ever since the Beatles era, while
remaining largely unheralded in the US. Framus
hopes to change that with their new custom shop
in the heart of Manhattan’s hip East Village.
On display at the grand opening of the store
at 76 East 7th St. were a wide variety of Framus
guitars, as well as examples of the company’s Warwick
bass line—somewhat better known on this
side of the pond. The tastefully appointed showroom
boasted a selection of more than 90 standard
and Custom Shop instruments from both brands,
as well as Framus and Warwick amps. A full repair
shop in the basement will provide warranty repairs
and maintenance for the instruments of endorsers.
Longtime Warwick users, bassists Jonas Hellborg
and T.M. Stevens were in evidence, while David
Bowie guitarist Earl Slick was spotted checking
out the guitars through a terrific sounding AC-30-
based Framus amp.
Framus head Hans-Peter Wilfer said that he
hopes the shop will provide a place for American
players to experience Framus and Warwick products
without having to travel to Europe.