netomat Powers IDJ Mobile -- Island Def Jam's WAP Portal Brings Interactive Mobile Content to Music Fans

April 16, 2008

"Island Def Jam is a big believer in mobile.  Our partnership with netomat shows our commitment to giving our fans access to the latest content and the best fan community experience whenever they want, on the devices they carry everywhere they go," said Christian Jorg, Senior Vice President of New Media and Commerce at Island Def Jam.

"We are very excited about this opportunity because netomat and Island Def Jam share a common vision," said Kris Ramanathan, CEO of netomat.  "By providing a unique mobile content and community site that offers fresh information from artists and users alike and is simple to access and use, IDJ Mobile enables fans to easily connect with their favorite artists and with other fans"

The IDJ Mobile Portal allows Island Def Jam to create unique artist sites, and integrate fan participation through content posting, user comments, and ongoing promotions on the phone and web.  Fans will also be able to seamlessly subscribe to its IDJ Mobile Premium subscription offering featuring exclusive mobile content from IDJ artists.

"IDJ Mobile is uniquely positioned to take advantage of the convergence of web, mobile content and advertising," added Mark Lehmann, VP of Web and Mobile Marketing at Island Def Jam.  "I am convinced that offering fans relevant and dynamic content will keep them coming back for more and thoroughly enjoying their experience."

The IDJ Mobile portal is accessible worldwide on any internet-enabled mobile phone.

 

About Island Def Jam
The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Janet Jackson,  Kanye West, Fall Out Boy, The Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross, Young Jeezy and Ne-Yo.

About netomat
netomat is a "one-stop shop" for mobilizing web content and community, offering strategy, execution, monetization and content delivery across thousands of devices. netomat's mobility solutions work seamlessly across mobile and web and our mobile strategy consulting services enables customers to leverage our unique expertise and deep experience in the intersection of mobile technologies and social media.  netomat is based in New York City. For more information, please visit
 www.netomat.net.

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