Musician’s Friend Launches New Interactive Digital Catalog

October 11, 2012
imgMusician’s Friend is pleased to announce their partnership with Zmags, a top provider of commerce-enabled digital catalogs and publications. Through the newly announced partnership, Musician’s Friend will launch their premier interactive catalog. This new venture will serve to increase online shopper engagement, product discovery and aim to inspire and encourage purchases. The Musician’s Friend Interactive Catalog will be available on the Musician’s Friend desktop and mobile sites as well as on Facebook and other social channels starting October 10, 2012. 
An interactive digital catalog, the Musician’s Friend Digital Catalog exceeds ever-evolving consumer demands by delivering a superior visual and auditory experience across all digital channels. With a growing number of customers shopping via tablets, Zmags and Musician’s Friend developed a competitive digital platform on Zmags’ cutting edge shopper interface –Verge. Taking advantage of all of the tablet’s navigation capabilities, the online catalog incorporates ultra hi-resolution imagery, modern swiping interactions, novel navigation—and even includes zoomable 360˚ product views, branded video segments and audio clips to show the instruments in action.
The inaugural issue, Musician’s Friend Private Reserve Interactive Catalog, will showcase the best and largest selection of premium and collectable instruments available today. Not only are the guitars pampered from day one in a humidity-controlled environment, but Musician’s Friend’s experienced personal contacts are available to answer questions and help customers handpick the perfect guitars.
“Our customers’ needs are continually evolving,” said Ryan Villiers, Director, Enterprise Brand Experience at Musician's Friend. “Shoppers want to engage on demand, across multiple channels and devices. With ourPrivate Reserve Interactive Catalog, we are meeting our customers on this new playing field in a manner that celebrates the rich, lush nature of these beautiful instruments. The advanced Zmags platform enabled us to emulate the feeling our customers could previously only get while playing an instrument for themselves. Most of all, we wanted guitar lovers to dive into the catalog and have some fun.”
Verge, Zmags’ cutting-edge shopper interface, brings an easy-to-navigate and streamlined shopping experience to the Musician’s Friend catalog with:
Ultra high-resolution photos including 360-degree views of each product;
Informative master-build videos on select guitars; The ability to listen to select instruments through embedded sound files; Downloadable wallpaper for desktop backgrounds;

“Joining forces with Musician’s Friend, a collective goal was to produce something above and beyond the usual digital catalog,” said Scott Bleczinski, president of Zmags. “By using Verge, we were able to create the sensory shopping experience that musicians expect, engaging customers and allowing them to connect to the products. We loved working with such a dynamic brand and are proud that our commerce-enabled digital catalog effectively brings Musician’s Friend’s shopping experience to multiple digital channels.”
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