Hard Rock Cafe Signature Series T-Shirt Inspired by Bruce Springsteen to Benefit World Hunger Year

March 1, 2005

The new Bruce Springsteen T-shirt benefits World Hunger Year (WHY), a nonprofit organization that strives to eliminate hunger and poverty by creating and promoting innovative programs and policies.

The Springsteen T-shirt features a drawing of one of Bruce's favorite guitars, set on a black T-shirt. The Bruce Springsteen Signature Series T-shirt is available at Hard Rock locations in Europe, the U.S. and Canada and at www.hardrock.com. The shirt comes in classic men's sizes and, for the first time in Signature Series history, is also available in a ladies "junior baby-doll" T-shirt.

Springsteen is a member of World Hunger Year's Artists Against Hunger & Poverty, a group of musicians who actively work to combat these two social problems. Springsteen was introduced to World Hunger Year by the late singer/songwriter Harry Chapin, who founded the organization with radio talk show host and current Executive Director Bill Ayres in 1975.

"Bruce Springsteen and Hard Rock Cafe both share a social consciousness that benefits a number of charities and organizations including World Hunger Year," said Hamish Dodds, President and Chief Executive Officer, Hard Rock International. "Hard Rock has actively supported World Hunger Year for years and we are thrilled to partner with Mr. Springsteen to raise money for a great organization that envisions a world without hunger and poverty."

Hard Rock Café developed the concept of partnering with world-renowned musicians and artists to design T-shirts for charity in 1990. For this unique venture, musicians create and donate imaginative designs to be reproduced onto T-shirts to benefit the artist's favorite charity. Signature Series T-shirts have been designed by music superstars including Eric Clapton, Elton John, Sting, Peter Gabriel and Michael Stipe, raising millions for a wide variety of organizations, such as Crossroads Centre Antigua, the Elton John AIDS Foundation, Special Olympics and WITNESS.

This year, Hard Rock Cafe is offering both the new Bruce Springsteen Signature Series T-shirt as well as last year's popular Eric Clapton Signature Series T-Shirt, in men's and women's styles.

For more information or to order a T-shirt, please visit www.hardrock.com.

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