We all know that Taylor
Guitars is a big company
that builds hundreds of
instruments each day.
Less known, however, is
what Bob Taylor and his
partner Kurt Listug went through to make their
company grow from humble beginnings in 1974 to
what it is today. Taylor shares the epiphanies and
hard-earned lessons that led to ultimate success,
and the result is a revealing tale about craft, business,
and the pursuit of happiness. Wiley.
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