Gibson Starts a Revolution with the Firebird X
October 29, 2010
Gibson Guitar Chairman and CEO Henry Juszkiewicz introduced the new Firebird X at a packed press conference held at the Hard Rock Time Square. During the press conference Juszkiewicz talked about the leaders of innovation and the history of technology, all leading up to the unveiling of the Firebird X, a guitar which will change the music industry forever. Stunned press looked on when Juszkiewicz smashed a guitar into pieces in front of the crowd ushering in a new era of guitar technology.
The Firebird X Guitar takes the guitar instrument to new heights of functionality and usability for the professional player and the aspiring enthusiast. Using technologies that did not exist even a few years ago, Gibson has enhanced an already outstanding instrument to unbelievable performance and creative heights. The enhancements touch every aspect of the instrument from using improved manufacturing technologies to the latest electronics.
?Gibson’s design goal is to bring more creative options to the player while he or she is playing. Thus the user interface has become richer and simpler. Fundamental musical effects are now available with a minimum of motion and disruption from playing the music. At the same time, the player is able to see what is happening with the guitar very easily, again without disrupting his making music.
Juszkiewicz introduced luthier Frank Johns, who took to the stage to demonstrate the Firebird X guitar and then answered a round of media questions. The guitar will be produced in a very limited quantity worldwide and available on December 11, 2010. They will not be reproduced after the initial offering.
Gibson Guitar has started a Revolution with the Firebird X. Read more at www.gibson.com. Video of the press conference in its entirety will be available on Gibson's website soon.