At this year’s Summer NAMM, Fishman announced an exclusive
worldwide strategic alliance and global distribution agreement with premier
audio cable company Asterope, introduced its highly anticipated Triple Play™
Wireless Guitar Controller and Loudbox Performer amplifier, and earned several
“Best in Show” wins.
Fishman’s alliance with Asterope was announced at a well-attended
press conference led by company founder and president Larry Fishman alongside
Asterope’s president, Dariush Rad on the first day of the show. Since the
company’s inception, Asterope has become known for premier audio cables with a
unique design that provides increased clarity, a broader frequency response and
more dynamic harmonics than traditional cables.
Dariush Rad (left) and Larry Fishman
Asked about the agreement, Fishman said, “This
is an exciting opportunity for Fishman to expand on its commitment to provide
the best possible sound. Every so often something revolutionary comes along
that re-defines a category in our industry. This is one of those times.”
“Today’s agreement is a tremendous milestone for the
company and will better ensure that Asterope products are available to artists
around the world,” added Rad. “Not only are both of our companies focused on
enhancing the quality of sound, but our brand building, marketing and strategic
sensibilities are consistent, as well.”
The new Triple Play Wireless Guitar controller,
already being used by leading artists such as guitarist-composer John
McLaughlin, met with widespread enthusiasm during well-attended demos by Burr
Johnson on the convention floor. The reaction to Fishman’s powerful and
feature-rich new Loudbox Performer acoustic guitar amplifier by the media,
dealers and attendees was equally positive.
Fishman capped off a successful show with “Best in
Show” wins in the “Companies To Watch” and “Gotta Stock it” (Loudbox Performer)
information about Fishman, please go to www.fishman.com.