Fishman Makes News At Summer NAMM

July 25, 2012

At this year’s Summer NAMM, Fishman announced an exclusive worldwide strategic alliance and global distribution agreement with premier audio cable company Asterope, introduced its highly anticipated Triple Play™ Wireless Guitar Controller and Loudbox Performer amplifier, and earned several “Best in Show” wins.


Fishman’s alliance with Asterope was announced at a well-attended press conference led by company founder and president Larry Fishman alongside Asterope’s president, Dariush Rad on the first day of the show. Since the company’s inception, Asterope has become known for premier audio cables with a unique design that provides increased clarity, a broader frequency response and more dynamic harmonics than traditional cables.

Dariush Rad (left) and Larry Fishman 


Asked about the agreement, Fishman said, “This is an exciting opportunity for Fishman to expand on its commitment to provide the best possible sound. Every so often something revolutionary comes along that re-defines a category in our industry. This is one of those times.”


“Today’s agreement is a tremendous milestone for the company and will better ensure that Asterope products are available to artists around the world,” added Rad. “Not only are both of our companies focused on enhancing the quality of sound, but our brand building, marketing and strategic sensibilities are consistent, as well.”


The new Triple Play Wireless Guitar controller, already being used by leading artists such as guitarist-composer John McLaughlin, met with widespread enthusiasm during well-attended demos by Burr Johnson on the convention floor. The reaction to Fishman’s powerful and feature-rich new Loudbox Performer acoustic guitar amplifier by the media, dealers and attendees was equally positive.


Fishman capped off a successful show with “Best in Show” wins in the “Companies To Watch” and “Gotta Stock it” (Loudbox Performer) categories.


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