First Act Announces Emerging Artists Program

October 22, 2007

Chairman and CEO Bernard Chiu states “First Act is dedicated to supporting up-and-coming artists and what better way to show our support than offering quality guitars and gear at prices that work within the budget of a touring artist?  They’re out there on the road, driving themselves from show to show, setting up all their own gear, all while trying to win over fans and sell records.  This is rock and roll.  We embrace it, we love it, and we understand the plight of the emerging artist.”

Applicants apply through the First Act website.  Click here to check it out.

The last year has been explosive for First Act, highlighted by the now famous VW campaign featuring Slash playing First Act guitars through a “stack” of Jettas. Over the last couple of years, their guitars have been featured everywhere from Franz Ferdinand’s Nick McCarthy playing his custom axe at the Grammys to appearances in videos and numerous tv appearances by First Act artists. Some of the musicians who have played their custom guitars include Adam Levine of Maroon 5, Brad Rice of Keith Urban, Mike Scott of Justin Timberlake, Al Berry of Avril Lavigne, Henry Garza of Los Lonely Boys, David Hidalgo of Los Lobos and Bill Kelliher and Troy Sanders of Mastodon amongst others.

First Act Inc., based in Boston, Massachusetts, is a musical instrument manufacturer, with a vast product line available in retail stores nationwide. First Act offers instruments for all levels of players, including guitars, amps, accessories, band instruments, drums, percussion products, and instruments sized for children. Custom, one-of-a-kind guitars are also available through the First Act Studio for Artists.

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