The Fender Standard Series, one of the world’s most popular electric guitar and bass series, recently received upgrades that include new finishes, tinted necks, parchment pickguards/control knobs and ’70s-style logos. The series, which was first introduced in the 1980s, is made-up of a Telecaster and several Stratocaster guitar models, including: Standard Strat HSS, Standard Strat HSS with Floyd Rose and Standard “Roland Ready” Stratocaster guitars. Additionally, the series is made-up of a Precision Bass guitar and fretted and fretless Jazz Bass models. “The Standard Series is the entry-point into the Fender branded guitar and bass lines,” said Justin Norvell, director of marketing, Fender electric guitars. “Fender has always been committed to both dealer and consumer value, and this latest refreshment has increased the value proposition for both. Some of the changes may sound somewhat minor, but they represent a massive positive change from a visual standpoint. In plain terms, the new instruments look more expensive, which should increase their desirability and turn at the retail level.” Fender Standard Telecaster, Stratocaster and Strat HSS guitars are available at Fender dealers worldwide with a manufacturer’s suggested retail price of $690 ($750 in Brown Sunburst); Fender Standard Strat HSS with Floyd Rose guitars are available at Fender dealers worldwide with a manufacturer’s suggested retail price of $880 ($940 in Brown Sunburst); Fender Standard “Roland” Ready” Stratocaster guitars are available at Fender dealers worldwide with a manufacturer’s suggested retail price of $1,060 ($1,130 in Brown Sunburst); Fender Precision Bass guitars are available at Fender dealers worldwide with a manufacturer’s suggested retail price of $780; Fender Jazz Bass guitars are available at Fender dealers worldwide with a manufacturer’s suggested retail price of $830. For more information, go to www.fender.com.
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