Fender® Joins “Experience Hendrix” Tour Honoring The Life And Legacy Of Jimi Hendrix

March 3, 2010

Jimi Hendrix LOS ANGELES (March 2, 2010) – Fender proudly announces a new marketing partnership in support of Experience Hendrix, the fourth edition of the concert tour that features an all-star line-up of music greats paying homage to the music and legacy of Jimi Hendrix.  The tour kicks off in Santa Barbara, Calif. on March 4 with 18 other stops throughout the U.S. and is highlighted by several special guest performances.
Artists include some of the best known and most respected guitarists and performers in contemporary rock and blues including Joe Satriani, Jonny Lang, Eric Johnson, Kenny Wayne Shepherd, Brad Whitford (Aerosmith), Doyle Bramhall II, Ernie Isley, Living Colour, Double Trouble’s Chris Layton on drums, along with bassist Billy Cox.  On selected Experience Hendrix tour stops, these artists will be joined by a variety of guest players including Susan Tedeschi, Hubert Sumlin, Sacred Steel featuring Robert Randolph as well as Los Lobos' David Hidalgo and Cesar Rosas.
Jimi Hendrix and the Fender Stratocaster® guitar are culturally connected for their pairing of artist and instrument throughout many of the most important and celebrated moments in music history including the Monterey Pop Festival (1967), Woodstock (1969), Isle of Wight Festival (1970) and of course his original album recordings: Are You Experienced (1967), Axis: Bold as Love (1967) and Electric Ladyland (1968).

“Fender is very excited to be a part of the Experience Hendrix tour.  For people that love guitars and the music that Jimi Hendrix created and inspired, there is no better illustration of that passion than images of Jimi with his Stratocaster,” said Richard McDonald, Fender’s senior vice president of global marketing.  “Jimi Hendrix is responsible for creating millions of guitar players worldwide for more than 40 years and we are delighted to share in the celebration of his continuing legacy.”

Fender is offering ticket giveaways to select dates on the tour through the website at www.fender.com.

In related news, Experience Hendrix LLC and Sony Music Entertainment's Legacy Recordings will launch their monumental 2010 Jimi Hendrix Catalog Project on Tues., March 9, with the release of Valleys of Neptune, a new album of 12 fully realized studio recordings and more than 60 minutes of music never commercially available on a Jimi Hendrix album, from the artist Rolling Stone magazine called the greatest guitarist of all time.

Centered around tracks recorded during a pivotal and turbulent four-month period in 1969, Valleys of Neptune unveils the original Jimi Hendrix Experience's final studio recordings, as the group lays down the foundation for its follow-up to Electric Ladyland, alongside the guitar superhero's first sessions with bassist Billy Cox, an old army buddy he'd recruited into his new ensemble.

For more information of the Experience Hendrix tour and the new Jimi Hendrix CD release of “Valleys of Neptune,” visit www.jimihendrix.com.


Arlington Theatre
Santa Barbara, CA
Gibson Amph. At Univ. CityWalk
Universal City, CA
The Joint
Las Vegas, NV
Ikeda Theatre
Mesa, AZ
Table Mountain Casino
Friant, CA
Warfield Theatre
San Francisco, CA
Warfield Theatre
San Francisco, CA
Silver Legacy Resort Casino
Reno, NV
Paramount Theatre
Denver, CO
The Stiefel Theatre for Perf. Arts
Salina, KS
Uptown Theater
Kansas City, MO
The Orpheum Theatre
Minneapolis, MN
Chicago Theatre
Chicago, IL
Fabulous Fox Theatre
St. Louis, MO
Riverside Theatre
Milwaukee, WI
Akron Civic Theatre
Akron, OH
Wellmont Theatre
Montclair, NJ
Count Basie Theatre
Red Bank, NJ
Fox Theatre
Atlanta, GA
Durham Performing Arts Center
Durham, NC

 About Experience Hendrix Tour
The Experience Hendrix Tour is presented by Experience Hendrix, LLC, The Authorized Hendrix family-owned company founded by James A. “Al” Hendrix, Jimi’s father, entrusted with preserving and protecting the legacy of Jimi Hendrix. Earlier this year, Sony Music Entertainment’s Legacy Division and Experience Hendrix entered into a worldwide catalog licensing venture to make all of Jimi’s extraordinary music, including classic albums, never before heard archive recordings, and filmed concerts available through all forms of media.

About Fender
Fender® is the world’s leading guitar brand and a name that is synonymous with rock ‘n’ roll. Iconic Fender instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars, and amps such as the Bassman®, Twin® and Deluxe™ are known worldwide for starting the rock revolution and continue to be highly prized by musicians and collectors. For more information, visit www.fender.com.





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